The Blog

Every other Friday we post a thoughtful essay on an industry topic.

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Ethnography Research Tips

September 12, 2025

One of the wonderful things about qualitative market research is that there are so many methodologies that you can choose to use for a project. Just like when thinking about the research location, the Respondent demographic, and other items related...

10 Reasons QLMR is Important

August 29, 2025

As a company, RIVA’s expertise has been Qualitative Market Research (QLMR). Over the four decades in business, we have continuously explored the ways QLMR can help decision-makers make better choices when it comes to products, services, and ideas through the...