The Blog

Every other Friday we post a thoughtful essay on an industry topic.

MOST RECENT

Managing YOUR Expectations in a QRE

August 1, 2025

Naomi, RIVA’s Founder, former CEO, and fantastic Trainer, used to share a fun story with RIVA students about packing your ego, personal opinions, assumptions about the research, assumptions about the respondents, and nerves into a suitcase. Then, leave the suitcase...

Sticking to Your Guns: When to Tell a Qualitative Client No

July 18, 2025

In qualitative research, fostering strong Client relationships is often rooted in adaptability, collaboration, and open-mindedness. However, there are moments when the most professional and responsible action is to draw a line in the sand and say “no.” Knowing when and...